Sample Answer for HCM 3006 W5 Assignment A New Marketing Opportunity Included After Question<\/strong><\/h2>\nExplain which proposal best supports the marketing opportunities outlined by the firm\u2019s CEO. In other words, does targeting one or the other group make sense in light of either of the proposals you have just drafted?<\/p>\n
Decide which (if either) of the strategies should be a part of your marketing proposal. Explain why and be sure to address each of the following:<\/p>\n
The opportunities available to the organization by marketing healthcare services to the mature marketplace and the opportunities available to the organization by marketing healthcare services<\/a> to the international consumer.<\/p>\nHow either or both of the opportunities compliment or conflict with the organization\u2019s current marketing strategy.<\/p>\n
What recommendations you would make to the CEO concerning the two proposals?<\/p>\n
A Sample Answer For the Assignment: HCM 3006 W5 Assignment A New Marketing Opportunity<\/strong><\/h2>\nTitle: <\/strong> HCM 3006 W5 Assignment A New Marketing Opportunity<\/strong><\/h2>\nAnalysis Types to Identify Market Opportunities<\/h3>\n1. Consumer segmentation<\/strong><\/h2>\nTo understand your demand, you must identify consumer segments that share common characteristics.\u00a0These characteristics<\/a> can be “hard” variables such as age, gender, place of residence, educational level, occupation and level of income or “soft” variables such as lifestyle, attitude, values \u200b\u200band purchasing motivations.<\/p>\nHard variables can help estimate the number of potential customers a business can have.\u00a0For example, a nappies\/diapers producer should know how many children under 3 years live in a certain country as well as the birth rate. Soft variables can help identify motivations that lead to purchasing decisions including price, prestige, convenience, durability and design.<\/p>\n
An example of how segmentation can help identify market opportunities is Aguas Danone, a bottled water company in Argentina.\u00a0Several years ago the company\u00b4s sales were falling and they were looking for a new product.\u00a0Aguas Danone identified two drivers behind non-alcoholic drinks consumption: health and flavor.\u00a0Bottled water was perceived as healthy but did not offer the attribute of good taste.\u00a0Soft drinks and juices tasted good, but were perceived as highly caloric.\u00a0The company realised there was an opportunity for healthy drinks offering both taste and flavour. As a result, they launched flavored bottled waters Ser with great success. According to data from Euromonitor International, Aguas Danone has been the leader of Reduced Sugar Flavoured Bottled Water in Argentina since launching in 2002, beating giants such as Coca Cola and Nestl\u00e9. As of 2016, Aguas Danone still had 57% off-trade value share of Reduced Sugar Flavoured Bottled Water as well.<\/p>\n
2. Purchase situation analysis<\/strong><\/h2>\nPurchase situations must also be examined to uncover expansion opportunities. Questions to ask when reviewing purchase analysis are:<\/h2>\n![\"HCM](\"https:\/\/nursingassignmentcrackers.com\/wp-content\/uploads\/2021\/09\/HCM-3006-W5-Assignment-A-New-Marketing-Opportunity-300x129.png\")
HCM 3006 W5 Assignment A New Marketing Opportunity<\/figcaption><\/figure>\n\n- When do people buy our product or service?<\/li>\n
- Is it when they need it?<\/li>\n
- Where do people make the purchase?<\/li>\n
- How do they pay?<\/li>\n<\/ul>\n
Looking at distribution channels, payment methods and all other circumstances that involve purchasing decisions can teach you how consumers buy and how you can position your product appropriately. Offering new shopping alternatives may bring new customers. For example, vending machines offering snacks like yoghurt and individual juices have been introduced in the hallways of the subway of Santiago de Chile, promoting on-the-go consumption.<\/p>\n
Another aspect to explore is the acceptance of different means of payment. For example, Amazon recently launched Amazon Cash in the US, enabling consumers without credit cards to shop online by adding credit to their personal Amazon accounts.<\/p>\n
3. Direct competition analysis<\/strong><\/h3>\nIn addition to analysing demand and purchasing situations, it is important to analyse supply.\u00a0Knowing the existing players in the market where you are competing or going to compete is important when evaluating opportunities.\u00a0 Relevant questions in this case are:<\/h4>\n\n- What are the products and brands of our industry that are growing more significantly and why?<\/li>\n
- What is their value proposition?<\/li>\n
- What competitive advantage do we have over them?<\/li>\n<\/ul>\n
For example, SKY airline, competing in the Chilean market against a notably positioned brand such as LAN, found there was an opportunity to differentiate itself with a low cost model, which until then had not existed in Chile. SKY lowered its costs, by eliminating complimentary food and beverages for all passengers during flights and in doing so lowered its ticket prices. This helped the company increase its share of carried passengers from 10% in 2008 up to 20% in 2017, according to Euromonitor International.<\/p>\n
Click here to ORDER an A++ paper from our MASTERS and DOCTORATE WRITERS: HCM 3006 W5 Assignment A New Marketing Opportunity<\/strong><\/a><\/span><\/h3>\nLopes Write Policy<\/strong><\/h2>\nFor assignments that need to be submitted to Lopes Write, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a \u201cfinal submit\u201d to me.<\/p>\n
Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes.<\/p>\n
Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else\u2019s thoughts more than your own?<\/p>\n
Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for tips on improving your paper and SI score.<\/p>\n
Late Policy<\/strong><\/h2>\nThe university\u2019s policy on late assignments is 10% penalty PER DAY LATE. This also applies to late DQ replies.<\/p>\n
Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances.<\/p>\n
If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect.<\/p>\n
I do not accept assignments that are two or more weeks late unless we have worked out an extension.<\/p>\n
As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.<\/p>\n
Communication<\/strong><\/h2>\nCommunication is so very important. There are multiple ways to communicate with me:<\/p>\n
Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class.<\/p>\n
Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.<\/p>\n
Important information for writing discussion questions and participation<\/strong><\/h2>\nWelcome to class<\/strong><\/h3>\nHello class and welcome to the class and I will be your instructor for this course. This is a -week course and requires a lot of time commitment, organization, and a high level of dedication. Please use the class syllabus to guide you through all the assignments required for the course. I have also attached the classroom policies to this announcement to know your expectations for this course. Please review this document carefully and ask me any questions if you do. You could email me at any time or send me a message via the \u201cmessage\u201d icon in halo if you need to contact me. I check my email regularly, so you should get a response within 24 hours. If you have not heard from me within 24 hours and need to contact me urgently, please send a follow up text to<\/p>\n
I strongly encourage that you do not wait until the very last minute to complete your assignments. Your assignments in weeks 4 and 5 require early planning as you would need to present a teaching plan and interview a community health provider. I advise you look at the requirements for these assignments at the beginning of the course and plan accordingly. I have posted the YouTube link that explains all the class assignments in detail. It is required that you watch this 32-minute video as the assignments from week 3 through 5 require that you follow the instructions to the letter to succeed. Failure to complete these assignments according to instructions might lead to a zero. After watching the video, please schedule a one-on-one with me to discuss your topic for your project by the second week of class. Use this link to schedule a 15-minute session. Please, call me at the time of your appointment on my number. Please note that I will NOT call you.<\/p>\n
Please, be advised I do NOT accept any assignments by email. If you are having technical issues with uploading an assignment, contact the technical department and inform me of the issue. If you have any issues that would prevent you from getting your assignments to me by the deadline, please inform me to request a possible extension. Note that working fulltime or overtime is no excuse for late assignments. There is a 5%-point deduction for every day your assignment is late. This only applies to approved extensions. Late assignments will not be accepted.<\/p>\n
If you think you would be needing accommodations due to any reasons, please contact the appropriate department to request accommodations.<\/p>\n
Plagiarism is highly prohibited. Please ensure you are citing your sources correctly using APA 7th edition. All assignments including discussion posts should be formatted in APA with the appropriate spacing, font, margin, and indents. Any papers not well formatted would be returned back to you, hence, I advise you review APA formatting style. I have attached a sample paper in APA format and will also post sample discussion responses in subsequent announcements.<\/p>\n
Your initial discussion post should be a minimum of 200 words and response posts should be a minimum of 150 words. Be advised that I grade based on quality and not necessarily the number of words you post. A minimum of TWO references should be used for your initial post. For your response post, you do not need references as personal experiences would count as response posts. If you however cite anything from the literature for your response post, it is required that you cite your reference. You should include a minimum of THREE references for papers in this course. Please note that references should be no more than 5 years old except recommended as a resource for the class. Furthermore, for each discussion board question, you need ONE initial substantive response and TWO substantive responses to either your classmates or your instructor for a total of THREE responses. There are TWO discussion questions each week, hence, you need a total minimum of SIX discussion posts for each week. I usually post a discussion question each week. You could also respond to these as it would count towards your required SIX discussion posts for the week.<\/p>\n
I understand this is a lot of information to cover in 5 weeks, however, the Bible says in Philippians 4:13 that we can do all things through Christ that strengthens us. Even in times like this, we are encouraged by God\u2019s word that we have that ability in us to succeed with His strength. I pray that each and every one of you receives strength for this course and life generally as we navigate through this pandemic that is shaking our world today. Relax and enjoy the course!<\/p>\n
Hi Class,<\/p>\n
Please read through the following information on writing a Discussion question response and participation posts.<\/p>\n
Contact me if you have any questions.<\/p>\n
Important information on Writing a Discussion Question<\/strong><\/h2>\n\n- Your response needs to be\u00a0a minimum\u00a0of 150 words (not including your list of references)<\/li>\n
- There needs to be at least TWO references with ONE being a peer reviewed professional journal article.<\/li>\n
- Include in-text citations in your response<\/li>\n
- Do not include quotes\u2014instead summarize and paraphrase the information<\/li>\n
- Follow APA-7th edition<\/li>\n
- Points will be deducted if the above is not followed<\/li>\n<\/ul>\n
Participation \u2013replies to your classmates or instructor<\/strong><\/h2>\n\n- A minimum of 6 responses per week, on at least 3 days of the week.<\/li>\n
- Each response needs at least ONE reference with citations\u2014best if it is a peer reviewed journal article<\/li>\n
- Each response needs to be at least 75 words in length (does not include your list of references)<\/li>\n
- Responses need to be substantive by bringing information to the discussion or further enhance the discussion. Responses of \u201cI agree\u201d or \u201cgreat post\u201d does not count for the word count.<\/li>\n
- Follow APA 7th edition<\/li>\n
- Points will be deducted if the above is not followed<\/li>\n
- Remember to use and follow APA-7th\u00a0edition for all weekly assignments, discussion questions, and participation points.<\/li>\n
- Here are some helpful links<\/li>\n
- Student paper example<\/a><\/li>\n
- Citing Sources<\/a><\/li>\n
- The\u00a0Writing Center\u00a0<\/a>is a great resource<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
HCM 3006 W5 Assignment A New Marketing Opportunity Sample Answer for HCM 3006 W5 Assignment A New Marketing Opportunity Included After Question Explain which proposal best supports the marketing opportunities outlined by the firm\u2019s CEO. In other words, does targeting one or the other group make sense in light of either of the proposals you […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5543","post","type-post","status-publish","format-standard","hentry","category-nursing-papers"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\n
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How either or both of the opportunities compliment or conflict with the organization\u2019s current marketing strategy.<\/p>\n
What recommendations you would make to the CEO concerning the two proposals?<\/p>\n
A Sample Answer For the Assignment: HCM 3006 W5 Assignment A New Marketing Opportunity<\/strong><\/h2>\nTitle: <\/strong> HCM 3006 W5 Assignment A New Marketing Opportunity<\/strong><\/h2>\nAnalysis Types to Identify Market Opportunities<\/h3>\n1. Consumer segmentation<\/strong><\/h2>\nTo understand your demand, you must identify consumer segments that share common characteristics.\u00a0These characteristics<\/a> can be “hard” variables such as age, gender, place of residence, educational level, occupation and level of income or “soft” variables such as lifestyle, attitude, values \u200b\u200band purchasing motivations.<\/p>\nHard variables can help estimate the number of potential customers a business can have.\u00a0For example, a nappies\/diapers producer should know how many children under 3 years live in a certain country as well as the birth rate. Soft variables can help identify motivations that lead to purchasing decisions including price, prestige, convenience, durability and design.<\/p>\n
An example of how segmentation can help identify market opportunities is Aguas Danone, a bottled water company in Argentina.\u00a0Several years ago the company\u00b4s sales were falling and they were looking for a new product.\u00a0Aguas Danone identified two drivers behind non-alcoholic drinks consumption: health and flavor.\u00a0Bottled water was perceived as healthy but did not offer the attribute of good taste.\u00a0Soft drinks and juices tasted good, but were perceived as highly caloric.\u00a0The company realised there was an opportunity for healthy drinks offering both taste and flavour. As a result, they launched flavored bottled waters Ser with great success. According to data from Euromonitor International, Aguas Danone has been the leader of Reduced Sugar Flavoured Bottled Water in Argentina since launching in 2002, beating giants such as Coca Cola and Nestl\u00e9. As of 2016, Aguas Danone still had 57% off-trade value share of Reduced Sugar Flavoured Bottled Water as well.<\/p>\n
2. Purchase situation analysis<\/strong><\/h2>\nPurchase situations must also be examined to uncover expansion opportunities. Questions to ask when reviewing purchase analysis are:<\/h2>\nHCM 3006 W5 Assignment A New Marketing Opportunity<\/figcaption><\/figure>\n\n- When do people buy our product or service?<\/li>\n
- Is it when they need it?<\/li>\n
- Where do people make the purchase?<\/li>\n
- How do they pay?<\/li>\n<\/ul>\n
Looking at distribution channels, payment methods and all other circumstances that involve purchasing decisions can teach you how consumers buy and how you can position your product appropriately. Offering new shopping alternatives may bring new customers. For example, vending machines offering snacks like yoghurt and individual juices have been introduced in the hallways of the subway of Santiago de Chile, promoting on-the-go consumption.<\/p>\n
Another aspect to explore is the acceptance of different means of payment. For example, Amazon recently launched Amazon Cash in the US, enabling consumers without credit cards to shop online by adding credit to their personal Amazon accounts.<\/p>\n
3. Direct competition analysis<\/strong><\/h3>\nIn addition to analysing demand and purchasing situations, it is important to analyse supply.\u00a0Knowing the existing players in the market where you are competing or going to compete is important when evaluating opportunities.\u00a0 Relevant questions in this case are:<\/h4>\n\n- What are the products and brands of our industry that are growing more significantly and why?<\/li>\n
- What is their value proposition?<\/li>\n
- What competitive advantage do we have over them?<\/li>\n<\/ul>\n
For example, SKY airline, competing in the Chilean market against a notably positioned brand such as LAN, found there was an opportunity to differentiate itself with a low cost model, which until then had not existed in Chile. SKY lowered its costs, by eliminating complimentary food and beverages for all passengers during flights and in doing so lowered its ticket prices. This helped the company increase its share of carried passengers from 10% in 2008 up to 20% in 2017, according to Euromonitor International.<\/p>\n
Click here to ORDER an A++ paper from our MASTERS and DOCTORATE WRITERS: HCM 3006 W5 Assignment A New Marketing Opportunity<\/strong><\/a><\/span><\/h3>\nLopes Write Policy<\/strong><\/h2>\nFor assignments that need to be submitted to Lopes Write, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a \u201cfinal submit\u201d to me.<\/p>\n
Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes.<\/p>\n
Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else\u2019s thoughts more than your own?<\/p>\n
Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for tips on improving your paper and SI score.<\/p>\n
Late Policy<\/strong><\/h2>\nThe university\u2019s policy on late assignments is 10% penalty PER DAY LATE. This also applies to late DQ replies.<\/p>\n
Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances.<\/p>\n
If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect.<\/p>\n
I do not accept assignments that are two or more weeks late unless we have worked out an extension.<\/p>\n
As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.<\/p>\n
Communication<\/strong><\/h2>\nCommunication is so very important. There are multiple ways to communicate with me:<\/p>\n
Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class.<\/p>\n
Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.<\/p>\n
Important information for writing discussion questions and participation<\/strong><\/h2>\nWelcome to class<\/strong><\/h3>\nHello class and welcome to the class and I will be your instructor for this course. This is a -week course and requires a lot of time commitment, organization, and a high level of dedication. Please use the class syllabus to guide you through all the assignments required for the course. I have also attached the classroom policies to this announcement to know your expectations for this course. Please review this document carefully and ask me any questions if you do. You could email me at any time or send me a message via the \u201cmessage\u201d icon in halo if you need to contact me. I check my email regularly, so you should get a response within 24 hours. If you have not heard from me within 24 hours and need to contact me urgently, please send a follow up text to<\/p>\n
I strongly encourage that you do not wait until the very last minute to complete your assignments. Your assignments in weeks 4 and 5 require early planning as you would need to present a teaching plan and interview a community health provider. I advise you look at the requirements for these assignments at the beginning of the course and plan accordingly. I have posted the YouTube link that explains all the class assignments in detail. It is required that you watch this 32-minute video as the assignments from week 3 through 5 require that you follow the instructions to the letter to succeed. Failure to complete these assignments according to instructions might lead to a zero. After watching the video, please schedule a one-on-one with me to discuss your topic for your project by the second week of class. Use this link to schedule a 15-minute session. Please, call me at the time of your appointment on my number. Please note that I will NOT call you.<\/p>\n
Please, be advised I do NOT accept any assignments by email. If you are having technical issues with uploading an assignment, contact the technical department and inform me of the issue. If you have any issues that would prevent you from getting your assignments to me by the deadline, please inform me to request a possible extension. Note that working fulltime or overtime is no excuse for late assignments. There is a 5%-point deduction for every day your assignment is late. This only applies to approved extensions. Late assignments will not be accepted.<\/p>\n
If you think you would be needing accommodations due to any reasons, please contact the appropriate department to request accommodations.<\/p>\n
Plagiarism is highly prohibited. Please ensure you are citing your sources correctly using APA 7th edition. All assignments including discussion posts should be formatted in APA with the appropriate spacing, font, margin, and indents. Any papers not well formatted would be returned back to you, hence, I advise you review APA formatting style. I have attached a sample paper in APA format and will also post sample discussion responses in subsequent announcements.<\/p>\n
Your initial discussion post should be a minimum of 200 words and response posts should be a minimum of 150 words. Be advised that I grade based on quality and not necessarily the number of words you post. A minimum of TWO references should be used for your initial post. For your response post, you do not need references as personal experiences would count as response posts. If you however cite anything from the literature for your response post, it is required that you cite your reference. You should include a minimum of THREE references for papers in this course. Please note that references should be no more than 5 years old except recommended as a resource for the class. Furthermore, for each discussion board question, you need ONE initial substantive response and TWO substantive responses to either your classmates or your instructor for a total of THREE responses. There are TWO discussion questions each week, hence, you need a total minimum of SIX discussion posts for each week. I usually post a discussion question each week. You could also respond to these as it would count towards your required SIX discussion posts for the week.<\/p>\n
I understand this is a lot of information to cover in 5 weeks, however, the Bible says in Philippians 4:13 that we can do all things through Christ that strengthens us. Even in times like this, we are encouraged by God\u2019s word that we have that ability in us to succeed with His strength. I pray that each and every one of you receives strength for this course and life generally as we navigate through this pandemic that is shaking our world today. Relax and enjoy the course!<\/p>\n
Hi Class,<\/p>\n
Please read through the following information on writing a Discussion question response and participation posts.<\/p>\n
Contact me if you have any questions.<\/p>\n
Important information on Writing a Discussion Question<\/strong><\/h2>\n\n- Your response needs to be\u00a0a minimum\u00a0of 150 words (not including your list of references)<\/li>\n
- There needs to be at least TWO references with ONE being a peer reviewed professional journal article.<\/li>\n
- Include in-text citations in your response<\/li>\n
- Do not include quotes\u2014instead summarize and paraphrase the information<\/li>\n
- Follow APA-7th edition<\/li>\n
- Points will be deducted if the above is not followed<\/li>\n<\/ul>\n
Participation \u2013replies to your classmates or instructor<\/strong><\/h2>\n\n- A minimum of 6 responses per week, on at least 3 days of the week.<\/li>\n
- Each response needs at least ONE reference with citations\u2014best if it is a peer reviewed journal article<\/li>\n
- Each response needs to be at least 75 words in length (does not include your list of references)<\/li>\n
- Responses need to be substantive by bringing information to the discussion or further enhance the discussion. Responses of \u201cI agree\u201d or \u201cgreat post\u201d does not count for the word count.<\/li>\n
- Follow APA 7th edition<\/li>\n
- Points will be deducted if the above is not followed<\/li>\n
- Remember to use and follow APA-7th\u00a0edition for all weekly assignments, discussion questions, and participation points.<\/li>\n
- Here are some helpful links<\/li>\n
- Student paper example<\/a><\/li>\n
- Citing Sources<\/a><\/li>\n
- The\u00a0Writing Center\u00a0<\/a>is a great resource<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
HCM 3006 W5 Assignment A New Marketing Opportunity Sample Answer for HCM 3006 W5 Assignment A New Marketing Opportunity Included After Question Explain which proposal best supports the marketing opportunities outlined by the firm\u2019s CEO. In other words, does targeting one or the other group make sense in light of either of the proposals you […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5543","post","type-post","status-publish","format-standard","hentry","category-nursing-papers"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\n
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Analysis Types to Identify Market Opportunities<\/h3>\n1. Consumer segmentation<\/strong><\/h2>\nTo understand your demand, you must identify consumer segments that share common characteristics.\u00a0These characteristics<\/a> can be “hard” variables such as age, gender, place of residence, educational level, occupation and level of income or “soft” variables such as lifestyle, attitude, values \u200b\u200band purchasing motivations.<\/p>\nHard variables can help estimate the number of potential customers a business can have.\u00a0For example, a nappies\/diapers producer should know how many children under 3 years live in a certain country as well as the birth rate. Soft variables can help identify motivations that lead to purchasing decisions including price, prestige, convenience, durability and design.<\/p>\n
An example of how segmentation can help identify market opportunities is Aguas Danone, a bottled water company in Argentina.\u00a0Several years ago the company\u00b4s sales were falling and they were looking for a new product.\u00a0Aguas Danone identified two drivers behind non-alcoholic drinks consumption: health and flavor.\u00a0Bottled water was perceived as healthy but did not offer the attribute of good taste.\u00a0Soft drinks and juices tasted good, but were perceived as highly caloric.\u00a0The company realised there was an opportunity for healthy drinks offering both taste and flavour. As a result, they launched flavored bottled waters Ser with great success. According to data from Euromonitor International, Aguas Danone has been the leader of Reduced Sugar Flavoured Bottled Water in Argentina since launching in 2002, beating giants such as Coca Cola and Nestl\u00e9. As of 2016, Aguas Danone still had 57% off-trade value share of Reduced Sugar Flavoured Bottled Water as well.<\/p>\n
2. Purchase situation analysis<\/strong><\/h2>\nPurchase situations must also be examined to uncover expansion opportunities. Questions to ask when reviewing purchase analysis are:<\/h2>\nHCM 3006 W5 Assignment A New Marketing Opportunity<\/figcaption><\/figure>\n\n- When do people buy our product or service?<\/li>\n
- Is it when they need it?<\/li>\n
- Where do people make the purchase?<\/li>\n
- How do they pay?<\/li>\n<\/ul>\n
Looking at distribution channels, payment methods and all other circumstances that involve purchasing decisions can teach you how consumers buy and how you can position your product appropriately. Offering new shopping alternatives may bring new customers. For example, vending machines offering snacks like yoghurt and individual juices have been introduced in the hallways of the subway of Santiago de Chile, promoting on-the-go consumption.<\/p>\n
Another aspect to explore is the acceptance of different means of payment. For example, Amazon recently launched Amazon Cash in the US, enabling consumers without credit cards to shop online by adding credit to their personal Amazon accounts.<\/p>\n
3. Direct competition analysis<\/strong><\/h3>\nIn addition to analysing demand and purchasing situations, it is important to analyse supply.\u00a0Knowing the existing players in the market where you are competing or going to compete is important when evaluating opportunities.\u00a0 Relevant questions in this case are:<\/h4>\n\n- What are the products and brands of our industry that are growing more significantly and why?<\/li>\n
- What is their value proposition?<\/li>\n
- What competitive advantage do we have over them?<\/li>\n<\/ul>\n
For example, SKY airline, competing in the Chilean market against a notably positioned brand such as LAN, found there was an opportunity to differentiate itself with a low cost model, which until then had not existed in Chile. SKY lowered its costs, by eliminating complimentary food and beverages for all passengers during flights and in doing so lowered its ticket prices. This helped the company increase its share of carried passengers from 10% in 2008 up to 20% in 2017, according to Euromonitor International.<\/p>\n
Click here to ORDER an A++ paper from our MASTERS and DOCTORATE WRITERS: HCM 3006 W5 Assignment A New Marketing Opportunity<\/strong><\/a><\/span><\/h3>\nLopes Write Policy<\/strong><\/h2>\nFor assignments that need to be submitted to Lopes Write, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a \u201cfinal submit\u201d to me.<\/p>\n
Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes.<\/p>\n
Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else\u2019s thoughts more than your own?<\/p>\n
Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for tips on improving your paper and SI score.<\/p>\n
Late Policy<\/strong><\/h2>\nThe university\u2019s policy on late assignments is 10% penalty PER DAY LATE. This also applies to late DQ replies.<\/p>\n
Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances.<\/p>\n
If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect.<\/p>\n
I do not accept assignments that are two or more weeks late unless we have worked out an extension.<\/p>\n
As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.<\/p>\n
Communication<\/strong><\/h2>\nCommunication is so very important. There are multiple ways to communicate with me:<\/p>\n
Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class.<\/p>\n
Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.<\/p>\n
Important information for writing discussion questions and participation<\/strong><\/h2>\nWelcome to class<\/strong><\/h3>\nHello class and welcome to the class and I will be your instructor for this course. This is a -week course and requires a lot of time commitment, organization, and a high level of dedication. Please use the class syllabus to guide you through all the assignments required for the course. I have also attached the classroom policies to this announcement to know your expectations for this course. Please review this document carefully and ask me any questions if you do. You could email me at any time or send me a message via the \u201cmessage\u201d icon in halo if you need to contact me. I check my email regularly, so you should get a response within 24 hours. If you have not heard from me within 24 hours and need to contact me urgently, please send a follow up text to<\/p>\n
I strongly encourage that you do not wait until the very last minute to complete your assignments. Your assignments in weeks 4 and 5 require early planning as you would need to present a teaching plan and interview a community health provider. I advise you look at the requirements for these assignments at the beginning of the course and plan accordingly. I have posted the YouTube link that explains all the class assignments in detail. It is required that you watch this 32-minute video as the assignments from week 3 through 5 require that you follow the instructions to the letter to succeed. Failure to complete these assignments according to instructions might lead to a zero. After watching the video, please schedule a one-on-one with me to discuss your topic for your project by the second week of class. Use this link to schedule a 15-minute session. Please, call me at the time of your appointment on my number. Please note that I will NOT call you.<\/p>\n
Please, be advised I do NOT accept any assignments by email. If you are having technical issues with uploading an assignment, contact the technical department and inform me of the issue. If you have any issues that would prevent you from getting your assignments to me by the deadline, please inform me to request a possible extension. Note that working fulltime or overtime is no excuse for late assignments. There is a 5%-point deduction for every day your assignment is late. This only applies to approved extensions. Late assignments will not be accepted.<\/p>\n
If you think you would be needing accommodations due to any reasons, please contact the appropriate department to request accommodations.<\/p>\n
Plagiarism is highly prohibited. Please ensure you are citing your sources correctly using APA 7th edition. All assignments including discussion posts should be formatted in APA with the appropriate spacing, font, margin, and indents. Any papers not well formatted would be returned back to you, hence, I advise you review APA formatting style. I have attached a sample paper in APA format and will also post sample discussion responses in subsequent announcements.<\/p>\n
Your initial discussion post should be a minimum of 200 words and response posts should be a minimum of 150 words. Be advised that I grade based on quality and not necessarily the number of words you post. A minimum of TWO references should be used for your initial post. For your response post, you do not need references as personal experiences would count as response posts. If you however cite anything from the literature for your response post, it is required that you cite your reference. You should include a minimum of THREE references for papers in this course. Please note that references should be no more than 5 years old except recommended as a resource for the class. Furthermore, for each discussion board question, you need ONE initial substantive response and TWO substantive responses to either your classmates or your instructor for a total of THREE responses. There are TWO discussion questions each week, hence, you need a total minimum of SIX discussion posts for each week. I usually post a discussion question each week. You could also respond to these as it would count towards your required SIX discussion posts for the week.<\/p>\n
I understand this is a lot of information to cover in 5 weeks, however, the Bible says in Philippians 4:13 that we can do all things through Christ that strengthens us. Even in times like this, we are encouraged by God\u2019s word that we have that ability in us to succeed with His strength. I pray that each and every one of you receives strength for this course and life generally as we navigate through this pandemic that is shaking our world today. Relax and enjoy the course!<\/p>\n
Hi Class,<\/p>\n
Please read through the following information on writing a Discussion question response and participation posts.<\/p>\n
Contact me if you have any questions.<\/p>\n
Important information on Writing a Discussion Question<\/strong><\/h2>\n\n- Your response needs to be\u00a0a minimum\u00a0of 150 words (not including your list of references)<\/li>\n
- There needs to be at least TWO references with ONE being a peer reviewed professional journal article.<\/li>\n
- Include in-text citations in your response<\/li>\n
- Do not include quotes\u2014instead summarize and paraphrase the information<\/li>\n
- Follow APA-7th edition<\/li>\n
- Points will be deducted if the above is not followed<\/li>\n<\/ul>\n
Participation \u2013replies to your classmates or instructor<\/strong><\/h2>\n\n- A minimum of 6 responses per week, on at least 3 days of the week.<\/li>\n
- Each response needs at least ONE reference with citations\u2014best if it is a peer reviewed journal article<\/li>\n
- Each response needs to be at least 75 words in length (does not include your list of references)<\/li>\n
- Responses need to be substantive by bringing information to the discussion or further enhance the discussion. Responses of \u201cI agree\u201d or \u201cgreat post\u201d does not count for the word count.<\/li>\n
- Follow APA 7th edition<\/li>\n
- Points will be deducted if the above is not followed<\/li>\n
- Remember to use and follow APA-7th\u00a0edition for all weekly assignments, discussion questions, and participation points.<\/li>\n
- Here are some helpful links<\/li>\n
- Student paper example<\/a><\/li>\n
- Citing Sources<\/a><\/li>\n
- The\u00a0Writing Center\u00a0<\/a>is a great resource<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
HCM 3006 W5 Assignment A New Marketing Opportunity Sample Answer for HCM 3006 W5 Assignment A New Marketing Opportunity Included After Question Explain which proposal best supports the marketing opportunities outlined by the firm\u2019s CEO. In other words, does targeting one or the other group make sense in light of either of the proposals you […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5543","post","type-post","status-publish","format-standard","hentry","category-nursing-papers"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\n
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To understand your demand, you must identify consumer segments that share common characteristics.\u00a0These characteristics<\/a> can be “hard” variables such as age, gender, place of residence, educational level, occupation and level of income or “soft” variables such as lifestyle, attitude, values \u200b\u200band purchasing motivations.<\/p>\n Hard variables can help estimate the number of potential customers a business can have.\u00a0For example, a nappies\/diapers producer should know how many children under 3 years live in a certain country as well as the birth rate. Soft variables can help identify motivations that lead to purchasing decisions including price, prestige, convenience, durability and design.<\/p>\n An example of how segmentation can help identify market opportunities is Aguas Danone, a bottled water company in Argentina.\u00a0Several years ago the company\u00b4s sales were falling and they were looking for a new product.\u00a0Aguas Danone identified two drivers behind non-alcoholic drinks consumption: health and flavor.\u00a0Bottled water was perceived as healthy but did not offer the attribute of good taste.\u00a0Soft drinks and juices tasted good, but were perceived as highly caloric.\u00a0The company realised there was an opportunity for healthy drinks offering both taste and flavour. As a result, they launched flavored bottled waters Ser with great success. According to data from Euromonitor International, Aguas Danone has been the leader of Reduced Sugar Flavoured Bottled Water in Argentina since launching in 2002, beating giants such as Coca Cola and Nestl\u00e9. As of 2016, Aguas Danone still had 57% off-trade value share of Reduced Sugar Flavoured Bottled Water as well.<\/p>\n Looking at distribution channels, payment methods and all other circumstances that involve purchasing decisions can teach you how consumers buy and how you can position your product appropriately. Offering new shopping alternatives may bring new customers. For example, vending machines offering snacks like yoghurt and individual juices have been introduced in the hallways of the subway of Santiago de Chile, promoting on-the-go consumption.<\/p>\n Another aspect to explore is the acceptance of different means of payment. For example, Amazon recently launched Amazon Cash in the US, enabling consumers without credit cards to shop online by adding credit to their personal Amazon accounts.<\/p>\n For example, SKY airline, competing in the Chilean market against a notably positioned brand such as LAN, found there was an opportunity to differentiate itself with a low cost model, which until then had not existed in Chile. SKY lowered its costs, by eliminating complimentary food and beverages for all passengers during flights and in doing so lowered its ticket prices. This helped the company increase its share of carried passengers from 10% in 2008 up to 20% in 2017, according to Euromonitor International.<\/p>\n For assignments that need to be submitted to Lopes Write, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a \u201cfinal submit\u201d to me.<\/p>\n Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes.<\/p>\n Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else\u2019s thoughts more than your own?<\/p>\n Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for tips on improving your paper and SI score.<\/p>\n The university\u2019s policy on late assignments is 10% penalty PER DAY LATE. This also applies to late DQ replies.<\/p>\n Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances.<\/p>\n If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect.<\/p>\n I do not accept assignments that are two or more weeks late unless we have worked out an extension.<\/p>\n As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.<\/p>\n Communication is so very important. There are multiple ways to communicate with me:<\/p>\n Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class.<\/p>\n Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.<\/p>\n Hello class and welcome to the class and I will be your instructor for this course. This is a -week course and requires a lot of time commitment, organization, and a high level of dedication. Please use the class syllabus to guide you through all the assignments required for the course. I have also attached the classroom policies to this announcement to know your expectations for this course. Please review this document carefully and ask me any questions if you do. You could email me at any time or send me a message via the \u201cmessage\u201d icon in halo if you need to contact me. I check my email regularly, so you should get a response within 24 hours. If you have not heard from me within 24 hours and need to contact me urgently, please send a follow up text to<\/p>\n I strongly encourage that you do not wait until the very last minute to complete your assignments. Your assignments in weeks 4 and 5 require early planning as you would need to present a teaching plan and interview a community health provider. I advise you look at the requirements for these assignments at the beginning of the course and plan accordingly. I have posted the YouTube link that explains all the class assignments in detail. It is required that you watch this 32-minute video as the assignments from week 3 through 5 require that you follow the instructions to the letter to succeed. Failure to complete these assignments according to instructions might lead to a zero. After watching the video, please schedule a one-on-one with me to discuss your topic for your project by the second week of class. Use this link to schedule a 15-minute session. Please, call me at the time of your appointment on my number. Please note that I will NOT call you.<\/p>\n Please, be advised I do NOT accept any assignments by email. If you are having technical issues with uploading an assignment, contact the technical department and inform me of the issue. If you have any issues that would prevent you from getting your assignments to me by the deadline, please inform me to request a possible extension. Note that working fulltime or overtime is no excuse for late assignments. There is a 5%-point deduction for every day your assignment is late. This only applies to approved extensions. Late assignments will not be accepted.<\/p>\n If you think you would be needing accommodations due to any reasons, please contact the appropriate department to request accommodations.<\/p>\n Plagiarism is highly prohibited. Please ensure you are citing your sources correctly using APA 7th edition. All assignments including discussion posts should be formatted in APA with the appropriate spacing, font, margin, and indents. Any papers not well formatted would be returned back to you, hence, I advise you review APA formatting style. I have attached a sample paper in APA format and will also post sample discussion responses in subsequent announcements.<\/p>\n Your initial discussion post should be a minimum of 200 words and response posts should be a minimum of 150 words. Be advised that I grade based on quality and not necessarily the number of words you post. A minimum of TWO references should be used for your initial post. For your response post, you do not need references as personal experiences would count as response posts. If you however cite anything from the literature for your response post, it is required that you cite your reference. You should include a minimum of THREE references for papers in this course. Please note that references should be no more than 5 years old except recommended as a resource for the class. Furthermore, for each discussion board question, you need ONE initial substantive response and TWO substantive responses to either your classmates or your instructor for a total of THREE responses. There are TWO discussion questions each week, hence, you need a total minimum of SIX discussion posts for each week. I usually post a discussion question each week. You could also respond to these as it would count towards your required SIX discussion posts for the week.<\/p>\n I understand this is a lot of information to cover in 5 weeks, however, the Bible says in Philippians 4:13 that we can do all things through Christ that strengthens us. Even in times like this, we are encouraged by God\u2019s word that we have that ability in us to succeed with His strength. I pray that each and every one of you receives strength for this course and life generally as we navigate through this pandemic that is shaking our world today. Relax and enjoy the course!<\/p>\n Hi Class,<\/p>\n Please read through the following information on writing a Discussion question response and participation posts.<\/p>\n Contact me if you have any questions.<\/p>\n HCM 3006 W5 Assignment A New Marketing Opportunity Sample Answer for HCM 3006 W5 Assignment A New Marketing Opportunity Included After Question Explain which proposal best supports the marketing opportunities outlined by the firm\u2019s CEO. In other words, does targeting one or the other group make sense in light of either of the proposals you […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5543","post","type-post","status-publish","format-standard","hentry","category-nursing-papers"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\n2. Purchase situation analysis<\/strong><\/h2>\n
Purchase situations must also be examined to uncover expansion opportunities. Questions to ask when reviewing purchase analysis are:<\/h2>\n
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3. Direct competition analysis<\/strong><\/h3>\n
In addition to analysing demand and purchasing situations, it is important to analyse supply.\u00a0Knowing the existing players in the market where you are competing or going to compete is important when evaluating opportunities.\u00a0 Relevant questions in this case are:<\/h4>\n
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Click here to ORDER an A++ paper from our MASTERS and DOCTORATE WRITERS: HCM 3006 W5 Assignment A New Marketing Opportunity<\/strong><\/a><\/span><\/h3>\n
Lopes Write Policy<\/strong><\/h2>\n
Late Policy<\/strong><\/h2>\n
Communication<\/strong><\/h2>\n
Important information for writing discussion questions and participation<\/strong><\/h2>\n
Welcome to class<\/strong><\/h3>\n
Important information on Writing a Discussion Question<\/strong><\/h2>\n
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Participation \u2013replies to your classmates or instructor<\/strong><\/h2>\n
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