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PHE 330 – Public Health Ed
For the third milestone of your final project, submit an overview of the communication tool and media campaign plan. Identify relevant audiences for your media campaign and how you plan to interact with them. Provide the critical information that you need to disseminate to the population at risk (primary audience). Identify other relevant audiences (secondary or tertiary) and discuss how information prepared for them may differ.
Discuss considerations for presenting appropriate information to the relevant audiences including elements of health literacy and numeracy (e.g., communication skills, knowledge, culture and English language proficiency specific, representative heuristic). Review research on the theories used to predict persuasion and guide behavior change that might be appropriate for communicating this critical information to your target audience(s) and describe how you will incorporate these in your communication strategy.
Discuss the communication tool that will be the most effective for disseminating the information that will be used in your media campaign (e.g., social media, news article, report card, PSA). Explain why this tool will be an effective means of communication for the chosen health topic with the targeted population.
Discuss legal and ethical standards and policies that must be considered in developing the media campaign and how these apply to your population at risk. Propose potential partners in your campaign and how you might involve them.
Devonte Hayes Southern New Hampshire University January 22, 2023 My chosen public health issue or concern is heart disease. One major contributor to the high global mortality rate is heart disease. As a result of ongoing shifts in human behavior, researchers have evaluated the rising tide of heart disease as a leading cause of death. Reports indicate that heart disease and heart failure affect the health of half of all people aged 65 and up (Vahanian et al., 2022). Since the mid-1990s, death rates from cardiovascular disease have fallen in various parts of the United States thanks to good lifestyle and health maintenance developments. Those in key positions or with heart risk factors including hypertension, diabetes, and cigarette addiction have a higher chance of surviving, which contributes to the rising prevalence. People who usually consume and smoke tobacco products are the most population(s) at risk. Smoking is still a major factor in the development of cardiovascular disease, a major source of mortality and morbidity. It’s been linked to a slew of medical issues and can impair a variety of physiological systems, most notably the heart. Stroke, diabetes, cancer, lung disorders, chronic pulmonary diseases like chronic bronchitis, and heart disease are only some of the many chronic ailments that smoking can cause. The other parties that need to be made aware of the heart diseases are the elderly people in the community. It is understood that many people who are elderly in the community do not participate on physical activities which in turn contributes to heart disease. Many elderly people usually take wrong nutritional diet which also contributes to heart disease (Tsao et al., 2022). Some of the healthcare disparities that are related to heart disease are such as Mortality and Burden of disease. It is important to understand that in the United States, heart disease is the primary killer of many individuals. The Center for Disease Control and Prevention estimates that if people made simple lifestyle changes, they could avert 40% of early deaths (Vahanian et al., 2022). To lower the likelihood of having a heart disease, one can take charge of and alter risk factors like smoking, lack of physical activity, poor diet, and stress which will in turn reduce the healthcare disparities. References Tsao, C. W., Aday, A. W., Almarzooq, Z. I., Alonso, A., Beaton, A. Z., Bittencourt, M. S., … & American Heart Association Council on Epidemiology and Prevention Statistics Committee and Stroke Statistics Subcommittee. (2022). Heart disease and stroke statistics—2022 update: a report from the American Heart Association. Circulation, 145(8), e153-e639. Vahanian, A., Beyersdorf, F., Praz, F., Milojevic, M., Baldus, S., Bauersachs, J., … & Wojakowski, W. (2022). 2021 ESC/EACTS Guidelines for the management of valvular heart disease: developed by the Task Force for the management of valvular heart disease of the European Society of Cardiology (ESC) and the European Association for CardioThoracic Surgery (EACTS). European heart journal, 43(7), 561-632.