HCM 3006 Assignment Marketing Scenario Analysis
HCM 3006 Assignment Marketing Scenario Analysis
To what extent did SBH research the needs of its audience prior to developing a marketing strategy?
Does it appear that SBH has an overall marketing plan?
Does it appear that SBH had a significant grasp of the nature of marketing?
What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?
What are the implications of marketing to the general public rather than targeting specific segments of the market?
How much thought was given to measuring the effectiveness of the campaign going into the initiative?
Scenario Analysis can be defined as the process of estimating the futuristic and expected value of the portfolio after the specific fulcrum of time frame. The entire process of the Scenario Analysis assumes the specific changes or alterations in the values of the portfolio’s securities change in the interest rates and the consideration of other market dynamics.
The process of Scenario Analysis is mainly used to estimate the developments in the portfolio’s values in case of any unfavourable events in the market or within the organization and it is also used to examine the theoretical worst case scenario affecting the functioning of the organization or the overall market.
The methodology of Scenario Analysis involves computation of the various investment rates for the expected returns that are invested and reinvested within the specific horizon of the investment portfolio.
On the basis of the various statistical and mathematical principles, the process of Scenario Analysis estimates the drift of the value of the overall portfolio on the basis of the occurrence of the different internal and external situation that is termed as the scenarios.
The final assessment arrived after the process of Scenario Analysis; the results can be used to examine the risk factor present in the each of the given investment in relation to the variety of potential events ranging from the highly probable one to the highly improbable one.
The investor is then able to determine and decide if the risk factor falls within his comfort zone or not aftermath the results derived from the overall analysis.