BEHS 364 Social Media Campaign Proposal

BEHS 364 Social Media Campaign Proposal – Working Bibliography

Reducing Alcohol Consumption among Youths Campaign

The rate rates of alcohol consumption among youths are high, making it a significant problem in the public system because of the consequences. Drinking among adolescents is associated with erratic behaviors such as drunk driving leading to avoidable motor vehicle crashes and death or serious injuries. Additionally, drinking in youths is also associated with a high risk of brain injury. Hence, efforts to sensitize the dangers of drinking among youths are essential for promoting positive health outcomes. Youths are the leading users of social media sites such as Instagram and Snapchat. The use of social media platforms by this population is growing each day as they spend more than half of their time on social media. Hence, a social media campaign can be effective in reaching and appealing to this population. The purpose of this report is to present a bibliography of sources exploring various issues on youth alcohol and social media campaigns.

Annotated Bibliography

García del Castillo, J., García del Castillo-López, Á., Dias, P.C. et al. (2020). Social networks as tools for the prevention and promotion of health among youth. Psicol. Refl. Crít. 33, 13. https://doi.org/10.1186/s41155-020-00150-z

The authors explored the effectiveness of using social media as a tool for health prevention and promotion. The authors argue that social media use though has risks, it has a high potential for health prevention and promotion because many people use it for information and social relations (García del Castillo et al., 2020). The research shows that social networking sites play an important role as educational tools and influence behavior of adolescents regarding issues such as sexual health, eating habits, body image, exercise, alcohol and drug use. The research shows positive intervention in social media-directed efforts to promote change in the health behavior of young people.

Lim, MSC, Molenaar, A, Brennan L, Reid M, McCaffrey T. (2022). Young Adults’ Use of Different Social Media Platforms for Health Information: Insights From Web-Based Conversations. J Med Internet Res 24(1): e23656. https://doi.10.2196/23656.

The source examines the trends in young people’s use of social media sites. The purpose of the research was to investigate how young

BEHS 364 Social Media Campaign Proposal - Working Bibliography — BEHS 364 Social Media Campaign Proposal – Working Bibliography

people interact with social media and the resultant effect on the uptake of health information and the effectiveness of behavioral change. The study found that young people frequently use Facebook for checking news feeds, which include health-related information (Lim et al., 2022). Additionally, they join health-associated groups relevant to them to learn more and also get more information from YouTube videos. On the other hand, Instagram is mostly used for health inspiration and learning from those who are living healthy lives. In conclusion, the research shows that using social media for health campaigns can be effective because of high levels of engagement by youths.

Luomanen, J., & Alasuutari, P. (2022). The Rising Social Media and Declining Alcohol Use: The Case of Finnish Teenagers. Contemporary Drug Problems, 49(2), 213–227. https://doi.org/10.1177/00914509221077349

The authors investigated the changes in alcohol use among youths, noting a decline in drinking trends between the current and previous youth generations. The shift in drinking habits is attributed to the rise and increasing use of social media as a source of information and social interaction platform (Luomanen & Alasuutari, 2022). This shows that social media has the power to mold the behavior of adolescents, making it a perfect choice to influence behavioral change among youths to stop drinking. This source confirms that creating a social media campaign on the dangers of alcohol consumption and other actions to reduce the popularization of the substance among youths.

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Plaisime, M., Robertson-James, C., Mejia, L., Núñez, A., Wolf, J., & Reels, S. (2020). Social Media and Teens: A Needs Assessment Exploring the Potential Role of Social Media in Promoting Health. Social Media + Society, 6(1). https://doi.org/10.1177/2056305119886025

The source investigated the social media utilization practices among the youth and strategies that could be used to engage the youth in social media health campaigns. Further, the study provides recommendations for effective social media use for health promotion in the youth population. The results showed that 94.6% of youths use social media, but only 3.5% of the population seek health-related information (Plaisime et al., 2020). However, the respondents also showed a high level of health-seeking behaviors on specific topics such as living health, which reveals the potential for using social media to encourage behavior change regarding alcohol consumption.

Young, B., Lewis, S., Katikireddi, SV, Bauld, L., Stead, M., Angus, K., Campbell, M., Hilton, S., Thomas, J., Hinds, K., Ashie, A., Langley, T. (2018). Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review. Alcohol and Alcoholism, 53(3):302-316. https://doi.10.1093/alcalc/agx094.

The research evaluated the effectiveness of mass media campaigns in inducing a reduction in alcohol consumption and preventing related harm. This source is important because mass media has a great influence on the perception and behavior of people through the spread of certain narratives. In today’s world, social media is the mass media with a wide reach of people globally (Young et al., 2018). The results show a significant increase in help-seeking behavior among alcohol users. Additionally, motivation, attitudes, intentions, and beliefs about alcohol also changed, as well as a positive increase in knowledge about alcohol consumption and its related harms.

Conclusion

The sources show that young people record high rates of social media usage especially Facebook, Myspace, and Instagram. While using these platforms, they bump into health-related information and some even join specific health groups that they find relevant to their lives. Thus, social media is a potential platform for health promotion and prevention, which could be used for campaign to reduce alcohol consumption.

BEHS 364 Social Media Campaign Proposal – Working Bibliography References

García del Castillo, J., García del Castillo-López, Á., & Dias, P. (2020). Social networks as tools for the prevention and promotion of health among youth. Psicol. Refl. Crít. , 33, 13. https://doi.org/10.1186/s41155-020-00150-z .

Lim, MSC, Molenaar, A., Brennan, L., Reid, M., McCaffrey, T. (2022). Young Adults’ Use of Different Social Media Platforms for Health Information: Insights From Web-Based Conversations. J Med Internet Res 24(1): e23656. https://doi.10.2196/23656.