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HCS 539 Week 6 Learning Team Assignment Health Care Marketing Plan Presentation
Sample Answer for HCS 539 Week 6 Learning Team Assignment Health Care Marketing Plan Presentation Included After Question
Create a hypothetical health care organization or social program, using a real organization or program as a model, and develop a comprehensive marketing plan to market it. Examples include cancer hospitals, home health agencies, nursing homes, durable medical equipment companies, weight loss programs, and insurance programs.
Develop a comprehensive marketing plan to market your organization or program.
Create a 20- to 25-slide Microsoft® PowerPoint® presentation, with speaker’s notes, detailing your plan. Speaker’s notes must be between 100 to 200 words per slide. Include the following:
Background information
What is the name of the organization or program?
What is the geographic location?
What is the organizational mission?
Industry background: Describe the industry’s historical background.
Situational SWOT analysis: Assess the organization’s environment. Address why your marketing plan is necessary. Include the following:
Strengths (internal)
Weaknesses (internal)
Opportunities (external)
Threats (external)
Market research
Why must market research be conducted?
What kind of data will you use: primary, secondary, or both? Why?
Marketing objectives: List your quantifiable marketing objectives.
Explain what you want to achieve.
Define estimated dates by which you want to achieve those goals
Marketing strategies: Describe the general approach or best way to meet your objectives.
Consumer analysis
Determine the demographics of the program’s potential consumers.
Determine the psychographics of the program’s potential consumers.
Identify common consumer behaviors of the program’s potential consumers.
Target market
Determine the primary market: What are the characteristics of the primary market?
Determine the secondary market: What are the characteristics of the secondary market?
Market segmentation: How will you segment the market? Why?
Competitive analysis
Identify your competitors.
Briefly describe your competitors’ strategies.
The four Ps
Product
What types of products, programs, or services are involved, as in a good, service, or idea?
What are the features? How is it positioned and differentiated from the competitors?
How is the product, program, or service identified, as in brand name, label, or packaging?
Place
What are the channels of distribution?
Where are the facilities located?
Pricing
What aspects must be considered in developing pricing?
Determine a suggested selling price.
Promotion
How will you promote the organization or program?
Personal selling
Advertising
Media mix: television, magazines, outdoor, direct mail, radio, or website
Slogan and message
Sales promotion activities: trade show or promotional materials
Public relations
Regulations: Identify the regulations that affect your plan.
Social marketing strategies
Ethics and patient privacy
Monitoring the plan: Create a way to monitor and evaluate your plan’s success.
HCS 539 Week 6 Learning Team Assignment Health Care Marketing Plan Presentation Grading Rubric Guidelines
Performance Category | 10 | 9 | 8 | 4 | 0 |
Scholarliness
Demonstrates achievement of scholarly inquiry for professional and academic decisions. |
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Performance Category | 10 | 9 | 8 | 4 | 0 |
Application of Course Knowledge –
Demonstrate the ability to analyze, synthesize, and/or apply principles and concepts learned in the course lesson and outside readings and relate them to real-life professional situations |
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Performance Category | 5 | 4 | 3 | 2 | 0 |
Interactive Dialogue
Replies to each graded thread topic posted by the course instructor, by Wednesday, 11:59 p.m. MT, of each week, and posts a minimum of two times in each graded thread, on separate days. (5 points possible per graded thread) |
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Summarizes what was learned from the lesson, readings, and other student posts for the week. |
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Minus 1 Point | Minus 2 Point | Minus 3 Point | Minus 4 Point | Minus 5 Point | |
Grammar, Syntax, APA
Note: if there are only a few errors in these criteria, please note this for the student in as an area for improvement. If the student does not make the needed corrections in upcoming weeks, then points should be deducted. Points deducted for improper grammar, syntax and APA style of writing. The source of information is the APA Manual 6th Edition |
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0 points lost | -5 points lost | ||||
Total Participation Requirements
per discussion thread |
The student answers the threaded discussion question or topic on one day and posts a second response on another day. | The student does not meet the minimum requirement of two postings on two different days | |||
Early Participation Requirement
per discussion thread |
The student must provide a substantive answer to the graded discussion question(s) or topic(s), posted by the course instructor (not a response to a peer), by Wednesday, 11:59 p.m. MT of each week. | The student does not meet the requirement of a substantive response to the stated question or topic by Wednesday at 11:59 pm MT. |